The best advice I could give a pastor on what to blog on is to blog their passion.
What stirs you up?
What captures your interest most?
What gets your heart pumping or even blood boiling?
What has been the focus topic of your ministry?
Is it topics dealing with marriage? Or discipleship? Missions? Book-by-book expository preaching? Topical preaching? Christian history? Or even amateur photography?
What topics do you find yourself gravitating toward most?
... that's what you should blog on.
Blog your passions.
Professional bloggers often cite passion as one of the essential ingredients for successful blogging on a sustained basis.
Think about it ... if you really enjoy the topic and find yourself already spending time reading and researching it, won't blogging on it come more easily?
Whatever that is, that focus, interest, niche ... plan to blog that. It'll give you blogging longevity and a wealth of posts to reflect on ... and maybe even eventually enough material for a book on the subject.
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