How to Write a Blog Post ... for Pastors

Here are a couple of thoughts about how pastors should approach writing blog posts:

• Write with an audience in mind -- writing to a specific person helps me
  
• Write to a "glocal" audience too -- locally to your community and congregation'; globally for the world (my site stats tell me I've had people reading all over the world)
  
• Write personally -- like you would an email to a best friend
• Write casually, conversationally -- how you speak to your people
  
• Write in your unique 'voice' -- make it readable, but approachable too
  
• Write short, concise posts
  

I suggest pastors who are just starting blogging to keep their posts to between 100-200 words, and remind them that it is about the size of most emails they already send.

Writing tip for blogger's block: If you're having trouble getting started, go to your email program, create a new email, and pretend your writing to a specific person on whatever subject you've chosen. Write a subject line. Then after you're done, copy and paste into a blog post, using the subject line as your headline.