In public relations, we use what's commonly called a "media list." This is just a list of key contacts at newspapers, television stations, radio stations, etc. in your area or field that you want to be sure get your press releases.
These media editors, writers, reporters, on-air personalities are gatekeepers for a group of people -- an audience -- that you want to get your message get to.
The same can be done for blogging pastors ... keep a list of bloggers -- Christian or not -- that you want to email when you have important posts or information to share.
I'd call this a "blogger contact list."
To find them, simply do a Google search and see who is blogging in your community, or on your subject or passion.
Or look on the blogs you read or which deal with your topic, see who they read or link to, and then begin cultivating a relationship with them via email or by commenting on their posts.
The key here though is to use proper etiquette and be interested in them and not just for what they can do for you.
MORE INFORMATION: Here are 13 tips from Darren at ProBlogger.net (a must-read site for all bloggers, not just ones that want to make money).
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