Just like you plan your preaching schedule for the quarter or year, you need to have a plan for posting to your blog.
A big key to getting people to visit your site, then return, is posting good content on a regular basis. That doesn't necessarily mean every day, or even every other day -- but blogging on a consistent basis where your readers will want to return because they know new content will be posted.
For a beginning blogging pastor, I suggest posting once a week. Pick a good day during the week -- one where you think you can devote 15 minutes to a new blog post -- and plan to post on that day.
Keep to that day and that schedule for a month. Then evaluate how you're doing and if you feel like stepping your post frequency up, try two days a week.
Be realistic with your time and goals. Don't try to post a novel in the first week. You'll eventually burn out and not want to blog at all.
Plan ahead to keep your blog posts to between 100-150 words. Keep them short, don't think you have to blog a Ph.D. dissertation on the subject. But do write about your passion.
And if you get stuck, post a list -- a top 10 of something. Think of five or ten things about a subject and post those.
If you get stuck, here's some ideas or categories you could look to for post subjects.
RELATED POSTS: How to Write a Blog Post ... for Pastors
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