A headline should be sharp, to the point, and representative of what the post text actually talks about.
Keep in mind also ... that most Web site readers "scan" a page for keywords they're interested in. So make your headlines readable, but also scanable.
MORE INFORMATION:
CopyBlogger has a great series called "Magnetic Headlines" that is very applicable to a pastor's blog. Also, "Headlines That Get Results."
Darren at ProBlogger.net gives these headline tips:
- Keep it simple
- Grab attention
- Meet a need
- Describe
- Use key words
- Take your time
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